Win them over with psychological effective Landing Page Design

December 12, 2011 | Author: | Posted in Sales

If your Landing page design is not written with consumer psychology in mind, you will never truly reach your clients.

You need to plan out your attack strategically, keeping in mind the mental cues that you are concentrating your prospects attention towards.

Start off strong

The first thing that people will read on your landing page is you header. This is where you state your strongest selling point. Many landing page designs also feature a secondary header, smaller in width, directly below the initial introduction.

This enables you to make a strong introduction without getting too wordy, and then describing it the primary header better in the second one.

The difference between features and Benefits

Do you know the difference?

Feature simply give an idea of what the product does, but do not exactly explain what this means in relation to the consumer, and why they could use such functions. Benefits are what put your products usefulness into context.

Once you have established an intriguing selling position, its like feed their enthusiasm and curiously like gas in a fire. list 4-5 strong benefits to continue them on the road of eagerly awaited your elaborations.

The way these are formatted are just like your introduction. Keep them as quick as possible, but make sure that they are clear and understandable. Try to keep the amount of time that it takes for them to scan through to a minimum. The faster they read and understand these points, the better they sound.


These are not just for color and contrast. The are just as powerful as your bullet points and headers if designed properly. Don’t let someone throw just any “fancy” looking pictures on your landing page design without a good reason of why they are there.

It is proven that ads with four colors are more effective than the same ad with less. This can also be applied to your landing page design, think of it as a souped up version on an advert. Effectively portraying the right color is also like your are doubling your USP’s.

Make them imagine

Your landing page design needs to have everything that the reader needs to visualize its uses in their own lives. According to consumer psychology, the first use of a product happens in the consumers imagination.

To do this, you have to give them something pleasant to imagine. Be as descriptive as possible while staying on the conservative side with the amount of text you feature. The tools you will be using could range from Squeeze video, to pictures to descriptive imagery.

Now its Time to validate everything you said with proof.

This is where you need to come in with your most powerful testimonials, credibility symbols and any other “happy customer” associations you’ve got. Don’t overkill it though, like I stated earlier, you need to be as conservative as possible on your landing page design.

Use only hand picked validations, if it does not make it sound absolutely amazing, don’t put it up. The credit you receive will be a middle ground between the consumers skepticism, and the strength of your validation. Aim high to score high, there is no room for second rate references.

Final stand:

You tried and failed, what now?

In the case that you don’t succeed in the first attempt, it is a good idea to feature something that will give the prospect a chance to return to your webpage. For example, ask them to follow you on twitter, Facebook or any other social network. Offer them something in exchange for their email if that is not already the purpose of your landing page design. This will keep you noted in their books should they decide to rethink your proposition.

Only be strategically following the step above will your landing page design be successful.

For more great tips, visit Http:// for your FREE quote on a top quality custom Squeeze video, landing page templates, landing page design and Consumer psychology strategies. BOOST CONVERSIONS by 200-300% like many others…


This author has published 16 articles so far. More info about the author is coming soon.

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