Keyword Research & SE Optimization – The Basic Step of Search Engine Marketing

December 12, 2011 | Author: | Posted in SEO

Keyword selection is very important in almost all aspects of internet marketing and when you are dealing with search engine optimization it can very easily be the most important concept you will ever encounter.Because of the competition that is typically seen within search engine optimization today for most keywords it is almost impossible for a person to get top rankings for the most popular keywords.

But keyword optimization depends on host of factors, and it is very much crucial to set certain parameters by which one can attain the highest place in the SERP (Search Engine Return/Result Page), and thereby one can also get the prospective customers online.

But how can we be sure that SE optimization companies provide guaranteed work? You need to look at the company’s best practices. If it is performing the following, chances are you are dealing with a truly reputable and legitimate SE optimization company.

Targeting: The first point is actually quite compatible with this second tip which is choosing the keywords that allow you to target your efforts as well as possible.

Therefore, Keyword research determines which keyword phrases will describe the website’s products and/or services and are actually used in web searches. It has three crucial aspects:

1) Keyword analysis: It is the process of analyzing the volume of likely keywords that will generate the traffic. 2) Keyword selection: Out of the bulk of keywords taken, one must have the understanding of the different prospective keywords to reflect the company’s status. 3) Keyword placement: The final step is the keyword placement, which involves the proper placement of the keywords in the site content. This placement must be such appropriate that the search engine spiders will give more relevance to. These above stated three processes are totally known as the Keyword Optimization. Now, keyword research consists of finding the right kind of keyword that has the highest search frequency (the value for the keyword), and at the same time, it has the lowest competition in the market, i.e. a few businesses has sought for that particular keyword. In way the keyword should be the search term for any specific business by the prospective clients. It is really impossible to find the perfect keyword as a tool to compete thousands of same businesses. Sometimes, it might all so happen that a popular keyword, in spite of its highest competitive nature, is targeted, for the sake of its indispensability and highest conversion rate (the power of a keyword to generate sales). Following are some of the important factors that are taken into consideration while choosing the keywords:

1. Try to select unique key words that your competitors have not thought of. There are so many tools like Word tracker, Overture and Google Ad sense to find the targeted keywords. But please do keep in mind, while choosing a keyword try giving a unique shape to it. 2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales? 3. Make sure that the key words are very significant to your site so that people who find your site through your key words will not immediately leave. Site popularity is a factor to be taken into consideration also. 4. Try to accumulate a list of key words that covers your site very well so that you aren’t leaving anyone or anything out. The nature of business must be exposed through your keywords. 5. Conversion rate checking is another point. If a keyword is able to bring 10 people to your site, and out of 10, only one sale generates, in comparison to another keyword that brings only two and that 2 persons buy your products, then the next keyword is said to be of more useful than the first one. This is called the conversion rate. Therefore, the conversion rate for the latter keyword is higher than the former one. Ultimately, your search weapon should bring prospective customers; that is what your toil for to sell the more. 6. Seeing what the competitors are targeting by going over to their source from the view option; it is not entertained that one puts a keyword targeted by a competitor in to-to to one’s site. It would then be called stealing, and frankly speaking, that is not an ethical search engine practice. A competitor’s site can be viewed from all perspectives, so long as a healthy competition exists. It would give you some idea and reference, why and how a successful competitor is on the top. Guidance is always acceptable, but the replication can never be encouraged. In Google too, such attempt is punishable, and if caught, the site may be banned for copyright threat. 7. Just do think like how a common person will search for a particular site. Then look for that kind of keywords. It is always advisable to have two to three special or unique keywords that contain the business lingo or the jargons; in that sense the keywords sought would be realistic and specific. Once the keywords are attained, the next move is to implement them properly; following are the universal places where the keywords are usually placed: In the title In the domain name In the heading In the first sentence of first paragraph In the filename In text link In Meta description In Meta keyword At the bottom of page Keywords optimized this way will have a likely impact to be searched first and crawled well by search engine spider.

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