How Can a Search Engine Positioning Service Really Help Your Business?

December 12, 2011 | Author: | Posted in Internet

Search engine optimization positioning is not a task to be taken for granted because the key to getting it to work is to do everything correctly and, even when this is done there is no guarantee at all that optimizing your site will bring success.

The internet is a powerful resource but even its reach can be limited if you do not use it to its full potential. By having a site you indicate that you see the ability to connect with billions of prospective customers globally, but they must first be able to access your products or service to become actual customers.

There are many different ways for you to start a link building campaign and here are a few ideas to get you started off on the right track. *First and foremost, try to exchange links with websites that offer material similar to yours. These websites will be able to get you the most targeted traffic for your site as well as providing you with a similar category link.

This is where search engine optimization positioning, also called SEO positioning, gets involved in your marketing process. SEO position is what determines where your site falls on the list of results generated by the search engine (SE). To put it simple, when a SE (take Google for example) is used to search for keywords, a list of links is retrieved. The pages compiled may match all or parts of the keywords used and the SE will often rank pages starting with those it deems most relevant based on page descriptions or keywords.

Search engine optimization positioning depends largely on how you go about optimizing your site, so if you fail to get this right then you have essentially damaged your PR strategy. SEO optimization at its simplest will require keen attention to details and precision.

You will need to: 1) Have good, simple content. 2) Come up with easy and descriptive page titles. 3) Consider the type of heading chosen to avoid getting penalized by SE’s. Ideally h1-h6 tags should be used. 4) Ensure you have user friendly URL’s so search engines actually include you in relevant searches. 5) Use real headings (#3), regular paragraphs and simple lists to make sure you are accessible. You have to do this so your site can be found by SE’s. 6) Be smart about the search engines and directories you choose. 7) Get people to link their sites to yours. 8) Avoid penalties or being blacklisted from search directories for including the wrong things on your site. 9) Decide if framing your pages is smart since this can remove links and leave pages incomplete if not skillfully done. 10)Choose whether descriptions or tags are better and when. 11)Choose browser detection software that won’t block SE spiders from accessing your site; your site cannot be read if blocked.

Do you want to learn more about how I do it? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We’ve Used To Stay In Google’s Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)

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