Creating a Like Page on Facebook

December 12, 2011 | Author: | Posted in Advertising

No doubt websites have there place.

Owning your own website is excellent because they are 100% managed by YOU and YOU can do anything you want. But they are pricey. Besides having a web page by itself DOESN’T bring you any site traffic. You must be able to DRIVE traffic to the site.

If you are just beginner, Facebook would be highly recommended.

With Facebook, directing traffic is as simple as letting your targeted audience that you have a page and by the time the “LIKE” the page, you can start having a discussion with them. On the other hand, If you send them to a website, they may never remember to come back.

Facebook is way better because of its ability to develop relationships online. Then include price to the mix, FACEBOOK = FREE and you have a killer combination.

You may have heard stories about owners totally abandoning their websites to start up a Facebook page just recently. Before ditching anything, we ask you to weigh your options carefully. To make you have a better understanding in that matter, we will do our best to list down the details, issues, and facts about these internet tools by asking each and every site and Facebook page owners should remember to ask themselves firstly while crucially deciding on it.

Purpose- What is the reason of your Online Presence?

A lot of people have this perception that Facebook Pages are intended only for commercial entities. If you are one of these people who thinks the same way, we have to admit and tell you that you got it all wrong.

Aside from brands, products or companies, Facebook Pages could also be used by artists, public figures or organizations (to which a Facebook Church Page belongs). For the most part, churches engage in on-line ventures in order to reach out to more people, get connected and extend its mission field. If you still are a little bit clueless about how Facebook Pages work, a great example is the Facebook Page for Enchantment (a book written by Guy Kawasaki) that was made to promote the book as well as its message.

Time – How much time are you willing to devote ti this goal?

Anybody who has an practical experience putting-up a website can confirm that it takes a lot of time before it can be considered usable. From picking the design/theme to setting-up with the server/host, it calls for hands-on supervision. Sure there are templates that you can find on-line that you can always use but if you are not that techie, you would still need to hire somebody to set the pages up and also maintain them for you. Facebook Pages on the other hand are pre-designed and just needs to be set-up correctly, no need for special abilities nor to get a host/server, therefore, almost free from routine maintenance. Contents posts are a breeze with Facebook, posting is fast, easy and can be disseminated on the fly.

Cost – How much are you willing to shell out for the mission?

Websites can really be expensive while Facebook pages are totally free. Although there are hostings, website templates, plug-ins that are being offered free on the internet, you can not use freebies if you really want to stand-out among the millions of websites online.

Functionality – What features or attributes do you want on your Page? Understandably, Facebook Pages since they are free, also have limitations (like maximum followers, message sending functions). Websites on the other hand are very flexible and versatile as long as you shell out for such features. However, for standard social media engagement needs, Facebook Pages’ built-in features (like posting, sharing, liking, comments) are sufficient enough to help you meet your purpose.

Viral – How fast would you like to distribute your information?

A website, unless widely promoted, will not gain high site traffic or page views on its own while Facebook Pages are backed-up with millions of daily users that contribute to better engagement with less intervention from the owner/administrator.

Audience – Who are your targeted audience?

Websites and Facebook pages are both easily accessible. The distinction? Facebook Pages admins can control whom they want to make a connection with. Additionally, they can also decide on which information that they would allow non-followers to have access to. The greatest thing about knowing how to create a like page on facebook is that its ability to allow a two-way interaction between the the followers and the page itself. Unless of course they utilize analytics tools, website owners do not know who visits their websites as well as what these visitors do while they are there. On a positive note, website does not require visitors to sign-up or “like” as in Facebook.

Staying Power – How extended do you intend to do this?

One of the expanding concerns of Facebook Page owners is “will I always have a page on Facebook?” Owing to the erratic online environment, these owners are worried that Facebook may suddenly die or discontinue. In this side, Websites get an upper-hand since there is no expiration to be bothered about for as long as you shell out the bill for the site.

Both platforms like any other thing have their own advantages and disvantages While websites are fully versatile and customizable based on its owners’ specifications, budget and desires, those do not guarantee traffic and better reach out. Facebook Pages are Free, albeit its limitations, its 500 million plus users is enough reason for you trust this network. You still have the final decision on which platform can really serve you the best.

For further information on how to make a like page on facebook, feel free to visit Chad Gleaves’ site.

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