Consequence Of Colors In Advertising

December 12, 2011 | Author: | Posted in Advertising

Human brain receives signals quicker through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, regardless of what the medium of presentation is. So, there are actually techniques by which one can raise the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Standard example is color when accompanied with audio, and writing. Based on a study, major spending budget providers devote billions in the color marketplace analysis, which assists in product and packaging development. Color, in addition to content, helps to pertain the interest of the visitor and makes him surf the web site longer. A colorful article will make the reader read it till the finish. Color makes things appear far more amiable.

Colors are known to influence the behavior of a person. Like blue color is stated to have a relaxing effect. Red represents passion and adore. A dating web-site can have red as the background color. Quickly food restaurants have vibrant picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and also the consumer pounces on the food, eats and leaves speedily. And this really is exactly the reaction expected.

Light effects can also be applied to play with the thoughts of the on-looker. Advertisements, especially for food goods, have strategically placed lights. The light effects trigger the hormones within the brain, which increases the hunger. If exactly the same is placed in a slightly dim light, it won’t be equally tempting.

Nations about the globe have diverse cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, persons relate black to death and exactly where as in Asia, white is related to death. Individuals living close to the equator like warm colors and people today living nearer towards the poles like cold colors.

It is a ought to for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for appreciate, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s point of view, we can conclude that colors can identify the shopping habits of consumers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Businesses use colors in logo, advertisement, and so on., to pass the right message to the consumer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means wise prospects are their objective. Mercedes has a silver logo, true to its class.

Just before designing an advertisement, the targeted consumers should really be recognized and the advertisers should not use the colors which are their private favorites but based on the ad campaign. Advertisement for young children ought to have vibrant and vibrant colors. Yellow, red, blue and green, that are the primary colors, are the colors, which attract the kids, that is why parents get those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.

The writer of this post is known in the Network Marketing niche and recently reviewed many MLM Companies.


This author has published 11 articles so far. More info about the author is coming soon.

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