A Broad Look At Different Kinds Of Business Conferences

December 12, 2011 | Author: | Posted in Management

Event planning at the corporate level might include many different programs that vary in size and range. Small events, for example merchandise launches, call for a distinct approach to organizing than larger events, for example major trade events and workshops.

In this post, we will provide several of the most widely used corporate and business events prepared by organizations. Along the way via the subsequent checklist, note how the number of attendees, venue demands, catering choices, along with other facets change.

Trade Shows

Many companies that attend industry events do this for one of two reasons: to bolster their presence in their particular markets or to generate prospects. A few shows are smaller, and appeal to mostly localized attendees; others are big, and draw firms that journey across the nation, and even overseas, to visit.

Planning a trade show is difficult, and becomes more so as its size increases. It is common for big events to attract thousands of people, which implies venue options will be limited. Even with more compact shows, the planner ought to coordinate booth space reservations, sponsorship sales, marketing initiatives (such as printed materials), and food catering.

Award Ceremonies

Most companies organize events to acknowledge staff members and present them with awards. Some organizations have comparable functions – they’re bigger in scope – to acknowledge people who have had a direct effect on the sectors.

These events are often easier to plan than industry events. Venue choice and catering options are still essential, of course. Corresponding hotel lodging is less so given that awards events usually last a single day or evening. The planner will usually be concerned with reserving the gifts and awards for presentation.

Golfing Events

A lot of companies coordinate golf events. Attendance may be restricted to the company’s employees, or it may likewise incorporate its customers. In the latter case, the golf function provides the company an opportunity to discuss business with key customers in an atmosphere that reduces demand.

Golf events are easy to plan, but still entail many of the exact same details as various other events. The largest logistical challenge is booking the golf course. If the function is big, it may be feasible to reserve an entire golf course for the entire day. Or else, the owner (or manager) will likely require an earlier tee time, which might make discussing business stuff difficult.

Executive Getaways

These are more compact programs events to bring a group of employees together at a remote location. In most cases, the destinations are upscale resort hotels, though they might also be cabins, and even distant vacation spots. The purpose of a getaway is usually to talk about business strategy and organization.

The planner’s task entails locating the site, hiring a catering service, and scheduling things to do for the executives. This may require corresponding transportation to and from the venue. Most vacation retreats last several days and nights.


These events are supposed to attract participants who’re considering a certain type of information. Generally, multiple speakers are scheduled to give presentations, with some sessions occurring concurrently. Attendees may decide which sessions to visit based on their passions.

Conferences are held at hotels, and can last a single day or several days. In addition to locating the venue and employing a catering service, the coordinator has to operate with the hotel’s personnel to guarantee the attendees’ requirements are satisfied.

Client Appreciation Events And Promotions

These programs are meant to acknowledge a company’s clients, and provide them an opportunity to find out more about the business. The objective is not to talk about business or make significant decisions regarding future deals (though this does occur). The objective is to build a rapport with clients, strengthening the relationship between them and the company.

Organizing these functions can involve reserving a number of different kinds of venues. For example, the event might be held on a cruise ship, in a sports arena, or at a park. It might consist of going to a popular show, like a Broadway play, concert, or to see a comedian perform. The planner’s responsibilities are going to be generally determined by the nature of the event.

There are, needless to say, a number of other corporate functions that are held throughout the year. These include shareholder meetings, executive team-building programs, corporate fundraisers, and merchandise launches; the coordinator ought to be able to adapt to the changing specifications and challenges of each. If not, they might consider hiring an event management company.

Looking for an event management company? Then visit wikipedia to get more info.


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